2024 NHL Winter Classic
Key Art + B/R Open Ice Breakaway • Art Direction, Design, Illustration
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/7576af58-4279-4310-bf71-52917de052d6_rw_1920.jpg?h=1befc1c4c2a9f2c9bbb9c68bd2e09e17)
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/196e28ed-9a6f-446c-a6da-a97b443ddad7_rw_1920.jpg?h=209abec86980a650de71cdd61cbf11aa)
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/dcd44636-a069-4768-8446-176b5b935cb0_rw_1920.jpg?h=5d223598c2fafd78578f6193ef081d1e)
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/a76c7dee-b8b9-466b-99e0-b9cea165ec4c_rw_1920.gif?h=b2e5986c12c58ee6607dd1b30c03ff27)
layer breakdown
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/4028c048-6293-48eb-bae5-a2acf647fe4e_rw_1920.png?h=99a3ef036bc79a57ea7270a0bc45f7bf)
primary font - druk
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/42e35d2e-41a5-416f-9fe4-967d4232c0cd_rw_1920.png?h=a848b5eb10d8f50055f543ef494b5f01)
type treatment
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/7e55374c-9c3a-4a73-8a52-7744b443b345_rw_1920.png?h=245bdd8500e15a465d61baa9bef5a9df)
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/653c7fc3-97ea-49b2-baaa-013c35518aaa_rw_1920.png?h=419f21875721e4d0cedcd33040a28139)
web + mobile ads
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/cc68b28a-a04c-4010-82a2-076d652ceddc_rw_3840.png?h=4fbdd73724138f61c5abfe5cf0e60756)
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/653305a4-1b7a-4de6-9bd3-4b2a4ebd31c9_rw_3840.png?h=baade1f74d981702f3fca861bf976ed1)
apparel concepts
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/635302e3-639d-446f-85d3-98fc393372ae_rw_1920.jpg?h=226bbfb911937ce22845b8bd61e856af)
road to the winter classic - nhl limited series
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/4f76d8fb-2824-4bad-a819-ba5281c7d8f4_rw_1920.png?h=9350dcbeaa95c08262d8ef1ca7307785)
breakaway event wordmark
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/dbe53fa9-e22e-4b36-b81f-e2fe6bfb2c80_rw_1920.jpg?h=5008dc95429cb73c0aa61506befcb9b6)
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/81a84534-6eca-47bc-a05e-71926f4a9b0e_rw_1920.jpg?h=e91289036eb9e1b6330762b807bd7394)
breakaway event stage - mock + final
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/633a4aa7-92f2-4ff1-a932-b775fbdd03e4_rw_1920.jpg?h=e29e3498209f3e797886cf7b117bd235)
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/1bdbe4e5-4523-4eea-a280-638ad579204b_rw_3840.jpg?h=942bd32810a23178b63cee529fb85fd0)
![](https://cdn.myportfolio.com/a9550666191c79ed307f3aee364a68e6/f3a93dcb-0ab3-46a4-9e58-ac4f1edafc38_rw_1200.jpg?h=298245c266465492b49d49ced2e55a3f)
the head and the heart + fitz and the tantrums