Cleveland Browns
Game Day Poster Series (2022) • Art Direction, Illustration
A reactive season-long poster series for the Cleveland Browns to help market and advertise their weekly matchups. Originally planned to only focus on posters for home games, we expanded the series to encompass sixteen total posters across a 14-week span. At each home game, the Browns would give away 10,000 prints of the poster from that week as well as distribute online.