Game Day Poster SeriesRole: Graphic Designer
Services provided: Creative direction, art direction, design + illustration
The Columbus Blue Jackets are a professional ice hockey team based in Columbus, Ohio. They compete in the National Hockey League as a member of the Metropolitan Division in the Eastern Conference. The Blue Jackets began play as an expansion team in 2000.
This series was a season-long social media campaign by the Columbus Blue Jackets to highlight each home-game matchup throughout the season – each poster unique to that night's opponent. I saw it as a different way to reach a different audience at that time that may not have been so invested or interested in hockey.