Kansas City Chiefs
Wild Card Playoff Poster (2022-23), Kingdom Poster Series, #WallpaperWednesday • Illustration, Art Direction, Design
With the Chiefs heading into the playoffs with another Division Championship, the concept was to tell the story of the Chiefs regular season, specifically a stretch from Week 8 - Week 16 where the team went unbeaten. Key moments throughout those games were selected and presented in a comic book panel format as being defining moments that helped propel the Chiefs' regular season into a postseason birth and the franchise's 14th division championship.
This poster was done in support of the team's Kingdom Poster Series. It is a season-long campaign designed for fans to remember each exciting Chiefs season. Select artists design unique posters that highlight each matchup the Chiefs will face during the season. Each poster is limited-edition and uniquely numbered. 100% of the net proceed are donated to local charities that help positively impact the Kansas City community.
With the Giants coming into Kansas City for the prime time Monday Night Football matchup, I wanted my concept to depict the Chiefs as the true giants on the field come kick-off. Inspired by screen-printed posters for classic Halloween horror movies and their b-movie counterparts, "it came from Kansas City" became the driving theme. Supporting elements such as the flaming arrowhead shooting star and a very badass depiction of the mascot, KC Wolf, in the background lightning storm help drive home the Chiefs brand in this piece.
These illustrations were done in support of the team's Wallpaper Wednesday initiative in-season when the team had an away game the upcoming weekend. Fans were able to download a desktop-size wallpaper as well as versions for their phone background.
We followed a concept based on vintage "Greetings from [city name]" postcards where the mascot, KC Wolf, went sightseeing to various Philadelphia locations (Lincoln Financial Field, the Liberty Bell, the LOVE sculpture, and the Rocky statue). Each scene had its own phone wallpaper, and each of those wallpapers combined to help form the scenes shown in the bigger "Greetings from Chiefs Kingdom" postcard.
