Project: Game Day Poster Series
Services provided: Creative direction, art direction + illustration
The New York Islanders are a professional ice hockey team based in Elmont, New York. The Islanders compete in the National Hockey League as a member of the Metropolitan Division in the Eastern Conference. The game day poster series was a social media campaign by the New York Islanders to highlight matchups against each team in the East division for the 2021 NHL season. Fans were able to enter to win a limited-edition print with each new poster release.